Friday, 2 May 2014

Prada Candy Comics

I am a huge fan of comics and fan fiction myself, so what happens when the two things I admire combine? So yes, I am pretty excited about these. To celebrate the illustrator Francios Berthoud and model Lea Seydoux, and to release Prada Candy Florale, Prada have created moving-image comic strip images, telling an story for the product.

Taken from AnOther magazine;
"Blended by Daniele Andrier (the nose begind the two previous Candy incarnations) the fragrance evolved from the concept of an imaginary flower created expecially for Candy. The result is a a romantic and powdery composition containing accords of limoncello sorbet at the top, flower of peony in the heart and a base composed of benzoin, musk, caramel and honey.

Berthoud's comic strip is rendered using black and pink, a two-tone technique which references early comic strips. Comics in the sense they are known today – connecting panels of images displaying a chronological story – have existed for centuries. Trajan’s column, the Bayeux tapestry and Greek friezes. One of the first creators of a purposeful comic was William Hogarth with his Rake’s Progress series of paintings. It was in the 19th century that serialised comics, with captions that appeared weekly and were often satirical and mocking, began to take over the newstands. Popular examples include Punch, the Beano, Garfield and Peanuts."

Overall, I think they are a fresh-face to the perfume industry of campaigns, with creativity and pushing the limits, which can reach to new consumers.

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