Sunday, 25 May 2014

Burberry, now launching skincare?

Yeah, it's true. Although this is the last thing I can see them launching, however with the success of Burberry Brit and Rhythm, it's a risk they can take? The british-heritage brand have took the world by storm, with there up-coming catwalks, and the brands expansion on the web with Burberry World and Acoustic. The challenger brand is hitting back in 2015 when the skincare range is launched.

taken from fashion telegraph - "According to WWD , the British fashion house in fact has supersize plans in beauty - notably a Beauty Box retail concept in Asia, a fragrance for 'midteens' launching in September, and rather excitingly, a brand new skincare offering."

"Why would Burberry break into skincare? Well it's not just because its Midas touch has worked so well for its fragrance and make-up offering, but also because, as Burberry chief operating officer John Smith explains, "£26 billion of the £60 billion pound beauty market comes from skincare alone." Like we said, 'big' plans."


Personally I'm excited to see how successful this is, additionally, what's next for Burberry?

Burberry Show in Shanghai


No comments:

Post a Comment