Due to our brand essence, of being natural, organic, and embracing femininity, we wanted a bottle and design that portrayed that, and also gave the message of what the product is about, looking fresh and healthy.
We looked at brands such as;
- Percy & Reed
- Jo Malone
These held similar brand essence and path linking to our brand. To help us with briefing product design, we created 2 moodboards, one including our bottle inspiration, and one telling a story about our consumer. We also brought in a bottle (benefit cream product), which hold most aspects we are wanting for our own design.
Benefit cream bottle, backing up our idea in person