Thursday, 1 May 2014

Bottle & Packaging design / Fragrance: The Briefing

It's getting close to some of the most exciting parts of this project, starting with last week with briefing the product design course with our desired bottle and packaging idea.
Due to our brand essence, of being natural, organic, and embracing femininity, we wanted a bottle and design that portrayed that, and also gave the message of what the product is about, looking fresh and healthy.
We looked at brands such as;
- Benefit
- Percy & Reed
- Jo Malone 
- Lollia
These held similar brand essence and path linking to our brand. To help us with briefing product design, we created 2 moodboards, one including our bottle inspiration, and one telling a story about our consumer. We also brought in a bottle (benefit cream product), which hold most aspects we are wanting for our own design.

Bottle inspiration 

Our Consumer


Benefit cream bottle, backing up our idea in person




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