Wednesday, 12 November 2014

This Week's Inspiration: Dina Goldstein

It's been a while since using this platform as part as my reflective schedule. Due to my other blog CHAZABELLA always on high demand, and also being used as my professional side of the industry, I find this blog to be more of my inspiration/reflection with my pinterest, alongside my journal with the module.

During this week, I watched Gregory Crewsdon: Brief Encounters. It was a documentary feature film about the photographer Gregory Crewsdon, who creates storyline, movie production photographs. Following him as he created his 'Beneath the Roses' exhibition (which took 10 years to create 50 images), we were able to explore and experience the 'behind the scenes' production, and the creativity that get's put into these photo's.

I felt the whole movie to be highly inspirational from start to end, showing the journey he goes through from location picking to actually taking the images on the day. The way he worked was through always keep his mind open to inspiration, even when he was travelling to locations on his day to day business. This inspired me to leave the lecture, with a fresh open mind, spotting things which I find inspiring, but not just noticing it but using it to my own advantage and creativity.

I am a huge fan of photographs that tell a story, use of props and fantasy aspect. Myself being a huge fan of Tim Walker, watching the movie made me think about not just Crewsdons work, but other inspirational photographers to myself.

While watching the movie, one photographer I admire came to mind throughout. With his style of suburban locations and emotion, I felt Dina Goldstein was just as fitting to his vision.
Dina Goldstein is know for creating photographs which show the 'hidden/cruel truth' mixed with childhood, desires and fantasy. With her DOLLHOUSE exhibition just finishing, It made me want to look more indepth into her work.



Wednesday, 3 September 2014

TOPSHOP - Trend Sign Off

So the A/W trends are rolling in my store at Topshop, and I am dead excited.
With keeping my skills I haven't during University up to check, I have created 3 moodboards, translating each trend to not helping myself, but my colleagues for the brand in my own store and others.

The trends I covered are;


Monday, 7 July 2014

Cast Me Marc!

The world of media, technology and social network is growing. With that, they are huge part of our lives, business's and consumers.
Marc Jacobs newsest campaign has used that to his own advantage, leading a new campaign called #castmemarc, which involved insta-casting, 70,000 applicants and 30 lucky winners, which were then featured in his newest a/w campaign. This has not only brought awareness to the labels newest collection, but has brought his fans, and creative individuals together, expanding the audience and placing relatable figures middle page.

Insta-casting is one of the new ways brands are discovering individuals for there own, or to promote. Other brands have done this such as Rayban and Calvin Klein, and has proved to be an affective way of marketing. This is a new way of promoting and getting there consumers involved, and inspiring others. For big brands like Marc Jacobs, this can give them that memorable image for this years season against competitors campaigns.

Wednesday, 25 June 2014

TOPSHOP VM & Fixture Course

I've been working with Topshop for the past two years, so when putting up to advanced level and being able to join with the Visual Merchandising & Fixture evening course, I was really excited.
Visual Merchandising is something I am hugely interested in, and which I'll consider having a field in, in the future. During this course, we looked at placement in store, how it can affect sales, visual merchandising and outfit building for the brand, and additionally having a further understanding on our current trends.

I gained alot from this course, as it got to work with the Visual Merchandiser of our area and headoffice, and engage with other brand managers and VMs from around the UK.

Wednesday, 18 June 2014

Mess Magazine - Issue 3!

From the hard work recently, and keeping balance of University and my own outside work, Mess Magazine issue 3 is now available to read. It's incredible being part of this magazine and putting work into this to make this issue happen. Onwards and forwards for Issue 4!

Find two of my own articles in here!

Tuesday, 17 June 2014

The Flow Market

I've always got a little interest in weird, and wacky little purchases, even if they are completely pointless. Searching around (my usual browsing) I came across Flow Market, who sell small tins with 'emotions' inside and labelled. This idea, I think is ideal, and with the pure packaging, innovative.
This product just makes me think of innovative gallery's, such as I HATE PERFUME, who turn a simple product into something relatable and emotion-triggering to the consumer.

Daring to fail



Wednesday, 11 June 2014

Miley Cyrus Nowness Video

Miley Cyrus hasn't been always in a great light in the media. But, with the new video directed by Quentin Jones, the geographic, memorising video is being labeled as an 'artistic porno'. However with the reputation she has and is trying to build as a 'sex figure', does this video give it justice?

Personally, after watching it I felt inspired, by the styling, the music, and the whole movement of the video. It's turning into a postivie into a negative, filled with catchy music, fun props, and post-production. No wonder there's been alot of buzz about it since release.

Miley Cyrus in “Miley” by Quentin Jones - NOWNESS from NOWNESS on Vimeo.

Wednesday, 28 May 2014

Presentation Day: DITEE - The Fragrance With Benefits

On May 22nd, my group and myself got the chance to present our idea and brand to our seminar group, with Karen Gilbert, Tim & Chris judging.
Our brand in a summary is about giving woman the chance to take of there skin, easier and to work around there morning routine. We based our idea around innovation and created our fragrance with benefits, the fragrance with natural vitamins which are friendly to the skin.

Examples of our presentation;


* More info and research on the name and logo needed
* Liked the idea of skincare benefits
* Liked the research about body parts and how certain areas age more
* Beautiful mock ups of ads
* More in depth info about the skincare benefits
* Good gap in the market
* Not sure on the name, think it has dietary benefits
* Fragrance with benefits sounds too much like friends with benefits
* More info and research on trend of multifunctional products
* Very on brand presentation
* Be careful using a circle in the portrait advert
* Bottle could’ve been more interesting, more use of watercolour illustrations.
* Good script but keep the energy
* Make movie more in depth/more obvious
* Really good research in general/ lots of replies from surveys
* Are you launching a skincare brand or fragrance brand?
* More research on other skincare brands
* Mention more about the long term, how it makes you smell nice now, whilst making you look better in the long run.

Sunday, 25 May 2014

ISEEDAISY to be seen in Company Magazine!

Yes! My little side hobby, to fill my time at university has escalated and has been approached by Company Magazine. Hoping to be placed in the August Issue, for up-coming individudal brands. Exciting!

My online store click here

Burberry, now launching skincare?

Yeah, it's true. Although this is the last thing I can see them launching, however with the success of Burberry Brit and Rhythm, it's a risk they can take? The british-heritage brand have took the world by storm, with there up-coming catwalks, and the brands expansion on the web with Burberry World and Acoustic. The challenger brand is hitting back in 2015 when the skincare range is launched.

taken from fashion telegraph - "According to WWD , the British fashion house in fact has supersize plans in beauty - notably a Beauty Box retail concept in Asia, a fragrance for 'midteens' launching in September, and rather excitingly, a brand new skincare offering."

"Why would Burberry break into skincare? Well it's not just because its Midas touch has worked so well for its fragrance and make-up offering, but also because, as Burberry chief operating officer John Smith explains, "£26 billion of the £60 billion pound beauty market comes from skincare alone." Like we said, 'big' plans."

Personally I'm excited to see how successful this is, additionally, what's next for Burberry?

Burberry Show in Shanghai

Wednesday, 21 May 2014

What's Interesting Me This Week?: Eleanor Hardwick creates Shapeshifting zine

"Former Flickr princess, Rookie clan member and self-proclaimed multimedia dreamer Eleanor Hardwick's at it again, co-curating the upcoming zine Shapeshifting alongside Olvia Aylmer. Metamorphosing art is the name of the game in this 25-artist strong, self-published feast for the eyes with a dose of music on the side at next Thursday's launch event. Featuring works from Dazed favourites Arvida Bystrom, Girls Get Busy and Petite Meller, we caught up with Eleanor to find out more about taking art out of its comfort zone, rejecting pigeonholes and putting verbs over nouns.

Why did you choose the theme shapeshifting? 
 Eleanor Hardwick: The concept goes back to looking at human's close relationship to cycles of the elements, we can take lead from these natural changes in the state of matter and apply it to deconstructing gender, focusing not on the solid forms at the start and end, but the inbetween unknown; letting ourselves not be defined as nouns, but as verbs. Olivia and I wanted to see how this concept could be interpreted by other artists of different mediums and decided to make the zine. I think it's a fascinating theme as it can be applied to so much; about trying to constantly re-evaluate yourself and not allow yourself to be categorised. I think it's something that every artist subconsciously thinks about. 

 How does that tie in with the performance element of the launch?
 Eleanor Hardwick: It actually all started with the piece that I'll be performing with my band Moonbow. We have more of a performance art setup (combining sound with visuals, set design, choreography and osmology), and the title for our performance for the night is "Evaporation/Equilibrium." The idea is that the music, set design and visuals starts as water, which is a feminine element in tarot, and feels like it slowly evaporates into air throughout, which is a masculine element in tarot. The scent and liquid we spray everywhere during the performance also slowly evaporates and transforms. I'll also be performing back-to-back with my boyfriend's band, Cardinal Fang, who will be doing a conceptual sound-based performance on the same theme of shapeshifting. 

 What's your favourite feature from Shapeshifting? 
 Eleanor Hardwick: That's hard! I do love Emma Daman Thomas (of Welsh band ISLET)'s written piece "How To Be A Wife And Mother In An Avant Garde Rock Band" as it really embodies this idea of breaking rules, which is the idea of shapeshifting. Petite Meller's mini essay on Gilles Deleuze's philosophy of multiplicity is also really fascinating; I love her talent to apply such complex concepts to really fun music. There's also a beautiful poem by Charlotte Giritlian, which describes various actions taking place, but does not define the nouns that do these actions. I really like how it feels like the story can be applied to the reader's own self and vision. Tell us a bit more about the exhibition with Ben Giles and how that ties in with the zine. Eleanor Hardwick: Ben's going to do a collage installation called Metamorphosis at the event that's pretty closely linked with the work he has in the zine too. Mirren Kessling (who also did my band's visuals) will be showing some short films on the theme too. Shapeshifting launches Thursday May 29 at Freud, Jericho in Oxford. Limited first editions of the zine will be on sale at the event with one-off handmade covers by Eleanor, with the next edition available online. Full list of Shapeshifting contributors: Arvida Byström, Becca Thornton, Ben Giles, Beth Siveyer (Girls Get Busy), Cardinal Fang, Celia Edell, Charlotte Sykes, Digby Taylor, Eleanor Hardwick (Moonbow), Emma Daman Thomas (Islet), Greta Bellamacina, Kamal Rasool (Flamingods), Katie Giritlian, Laura Makabresku, Lauren O’Neill, Lauren Poor, Mike and Claire, Mirren Kessling, Moonbow, Olivia Bee, Petite Meller, Rachel Louise Hodgson, Rosalind Jana, Saga Sig, Shriya Samavai and Tallulah Fontaine."

This has took interest to me this week, due to the post-production, collage and individual approach to photography. It's a contrast of quirky and fun, with hidden messages. More like art?
This myself is a huge is a big inspiration, with further examples of post-production and playing around with primary and secondary images.

Lauren Poor



Wednesday, 14 May 2014

ISEEDAISY is now open!

It's nearly summer, and I have my eye on Prada Sunglasses, but being the student I am, I cant afford to fork out for a pair. However, using DIY I've now created a batch which I'll now be selling online!

Image of Pastel Rose Sunglasses


Monday, 12 May 2014


My newest post for Mess Magazine here

Kenzo SS14 Mini Film video

Released today, the Kenzo SS14 video is released. Personally, I love the story, and the individual approach in executing the piece. Directed by Kahlil Joseph. More info here.

Wednesday, 7 May 2014

Sophia Amoruso: GIRL BOSS

I'm a huge fan of the brand Nasty Gal, and not only just the brand, but the essence of it as well. Past few years I have been following this online site, from it's early days to how big it has exploded to right now.
This week, Sophia Amoruso, the founder and CEO of Nasty Gal has finally released her book GIRL BOSS, about how she created and business and her story. I am so excited for it to hit the shelves in the UK, but as I say that I am currently on the hunt to find a copy to ship here!

Sophia Amoruso is a real power animal of mine. A dedicated, motivated individual who turned her vision into reality, additional in an area which I would like to see myself in, in the future. The million dollar worth company is still exploding globally, and it can only get bigger. 7 years ago, Sophia stated she was selling 'stolen products' online, however from rough beginnings the brand has truly become a huge scene for the fashionista, modern age, street style lovers.

Visit Nasty Gal here

Full interview with Sophia here (source:

Tuesday, 6 May 2014

Saturday, 3 May 2014

What's Interesting Me This Week?: Jean-François Lepage

This week's lectures have involved looking at photography effects and cheats regarding our task to create and take on a photoshoot for our fragrance project. For me, this is an area I feel most confident in, and finding new and upcoming photographers is always an exciting thing for me.
Basing around the idea of post-production photography, a area we looked into during seminars and lectures, and found photographer Jean-François Lepage, who gives fashion photography a quirky, vibrant, graphic twist

Friday, 2 May 2014

Prada Candy Comics

I am a huge fan of comics and fan fiction myself, so what happens when the two things I admire combine? So yes, I am pretty excited about these. To celebrate the illustrator Francios Berthoud and model Lea Seydoux, and to release Prada Candy Florale, Prada have created moving-image comic strip images, telling an story for the product.

Taken from AnOther magazine;
"Blended by Daniele Andrier (the nose begind the two previous Candy incarnations) the fragrance evolved from the concept of an imaginary flower created expecially for Candy. The result is a a romantic and powdery composition containing accords of limoncello sorbet at the top, flower of peony in the heart and a base composed of benzoin, musk, caramel and honey.

Berthoud's comic strip is rendered using black and pink, a two-tone technique which references early comic strips. Comics in the sense they are known today – connecting panels of images displaying a chronological story – have existed for centuries. Trajan’s column, the Bayeux tapestry and Greek friezes. One of the first creators of a purposeful comic was William Hogarth with his Rake’s Progress series of paintings. It was in the 19th century that serialised comics, with captions that appeared weekly and were often satirical and mocking, began to take over the newstands. Popular examples include Punch, the Beano, Garfield and Peanuts."

Overall, I think they are a fresh-face to the perfume industry of campaigns, with creativity and pushing the limits, which can reach to new consumers.

Thursday, 1 May 2014

Bottle & Packaging design / Fragrance: The Briefing

It's getting close to some of the most exciting parts of this project, starting with last week with briefing the product design course with our desired bottle and packaging idea.
Due to our brand essence, of being natural, organic, and embracing femininity, we wanted a bottle and design that portrayed that, and also gave the message of what the product is about, looking fresh and healthy.
We looked at brands such as;
- Benefit
- Percy & Reed
- Jo Malone 
- Lollia
These held similar brand essence and path linking to our brand. To help us with briefing product design, we created 2 moodboards, one including our bottle inspiration, and one telling a story about our consumer. We also brought in a bottle (benefit cream product), which hold most aspects we are wanting for our own design.

Bottle inspiration 

Our Consumer

Benefit cream bottle, backing up our idea in person