Tuesday, 31 December 2013

Coat for New York.. Check!

So on my other blog I made a small wishlist, regarding on items I am currently admiring, (and wanting to purchase at somepoint!) and I'm proud to say thats one off the list. New York is literally around the corner, and I am not looking forward to it's minus 4 degrees weather, however, to make myself feel a little better about the bitter cold, I went out and purchased the coat I have literally fell in love with this past month. With that in mind, baby pink, coral and all other shades are going to making a huge appearance in the first few months of 2014. My inner girly girl is slowly coming out, and therefore this means I reason to embrace this trend even more.
The coat is £45 reduced from £98 from Topshop, absolute bargin! It's thick, wool textured, and is the length to my knees. Keeping up with the boyfriend coat shape that's been going on for most of 2013, the coat has a broad, square shape to it, making it compliment chunky boots and skinnies.
I know with the colour, your all probably thinking 'a coat needs to be practical, is the colour too much?'. I admit, I thought that but nothing like a bit of clashing with purple/red lippy, black, greys, whites and even pastel colours the brightness of the coat flows together perfectly, and from this it' a huge must item to have!

about the pink 2014 winter trend here
want it? buy here


Thursday, 19 December 2013

Inspiring Pins of the Week 191213

here's my top pins from this week

Double Exposure by Antonio Mora aka Mylovt


pinterest link here

Tuesday, 17 December 2013

BlackMilk x Adventure Time

(repost from Chazabella!)

Okay, so this is a massive deal for me. I am a massive fan for BlackMilk, with it's star wars & lord of the rings dresses and leggings (yes I'm a big fan of the films too)! However, I am a huge Adventure Time lover, it's a guilty pleasure, so this one is a big one. Black Milk recently released an Adventure Time collection, with bright vibrant leggings and childish dresses. The child-theme show has had a lot of popularity this past year, grabbing audiences in most countries, and due to that popularity Black Milk saw an opportunity and took it!
So to you all of you adventure time fans, like me you'll be adding this to your Christmas basket!

campign ad here!
view the collection here!

Thursday, 12 December 2013

DVF Presentation Overview

Hard work paid off I think! The past month we were briefed, to research, analyse a brand, and to create a new concept, all then put into one presentation which will be shown in front of our seminar groups. The brand we chose for our group, was DVF. Personally at the start of this project, I had very little knowledge of the brand, which made this process an exciting experience. During our research we visited London, where we interviewed the Flagship store brand manager, took images and studied the store. We also held study sessions with my group, and each focused on different points, making this process individual and group work.
I felt I was able to get creative with this project, but also be very theory based. Such as, when creating the new concept, there was no limits, and we were given the opportunity to feel we actually worked for the brand.

What is the brand about?
DVF is a international brand, known for its bright prints, and colours. Each design is true to the designer, Diane Von Furstenberg. She doesn't design to trend, but to her own creativity and ideas, which makes this brand so individual. The brand is about being a 'real woman', and making woman in any size feel confident in shopping in such a high end store. DVF is one for the only brands in that sector which cater up to size 18, which a very few luxury brands do. The clothing is about being practical, and can we worn for day and night use. DVF are known for having there 12 hour dresses, fitting in with the busy woman's lifestyle.

New concept
For the new concept, me and my group thought of creating DVF watches, which the brand haven't full tapped into. However, we needed something which represented the woman who shops for the brand, so we decided in creating lingere, with DVF famous prints, fitting with the body shapes of the dresses instore. Due to DVFs 40th anniversary coming up next year, taking advantage of this we decided on creating 4 different types on lingerie, fitting in with each body shape of 'a real woman', and adapting them with prints from the past 4 decades. This makes the loyal customer feel more involved with the brand, while feeling flawless on top, and under there DVF dress. To support this idea, we decided on giving a few travel case shaped as lips with each lingerie set, and also creating an app, which gives a story behind each print.

We held our presentation last week, 6th Decemeber. I was nervous but also excited ti talk about our findings and our new concept. We recieved positive feedback, and I feel we got the right balance between research on the brand and new concept.

Tuesday, 10 December 2013

Time does go by

Wow, it still hasn't pproperly sunk in that my first term at trent is over, and I must admit I have already made some life long memories and friends. I can't believe how quickly it's gone, I still remember filling out my UCAS form (never again!) and going through the process of interviews, and now I'm here. During my first term, I've met the most amazing people, saw Disclosure & MsMr, made long life friendships, enjoyed going out, trips, talks, and learning more about myself.
I've gained alot from this past term, course wise, being independent and I've learnt alot about myself. I was worried, nervous and excited on my first day, not knowing what to expect, and preparing myself. However, this term has been such an learning experience for me, I feel more confident in myself, I feel I can actually go out there and do what I want if I put my mind to it, and it's also made me realise what is important. I can't believe I'm saying this but I love being so independent. I'm currently at home, not knowing what to do with myself!
The university, is something I see as home now, so leaving a few days ago was emotional. I'm enjoying my course, and it's making me feel more determined to get what I want out of my life. I constantly feeling inspired since, being more visually aware, and enjoying the little things more often.
As I said, I can't believe it's over, and I'm already counting down the days till I go back, because it'll be a cheeky trip to NEW YORK! I cannot wait!

Monday, 9 December 2013

November Overview #1: Burberry Talk with Greg Stogden

I cannot even put into words with how excited I was for this talk. Burberry is a british root brand, known for its leather & famous trench coats, promoting big faces such as Cara Delevingne and actress Emma Watson.
The talk was with Burberry's one very own creative director Greg Stogden, who has been with the brand these recent years. He basically talked about the insight of the brand, its essence and what the experience was like for him working up to the job, and while being part of it Personally I found it extremely interesting as Burberry is a brand that I don't have huge knowledge about, however I would LOVE LOVE LOVE to work with them in the future, mainly in VM or PR.
The talk ticked all my boxes, and answered all the questions, and gave me a clearer idea and what brands like Burberry expect from a graduate wanting to get into the industry. I found the talk so inspiring due to the fact that th creative director didn't come from a fashion background, and didn't have the knowlodge like some other people do in the industry, although he had the ambitious, positive attitude. It was like taking a breaht of fresh air hearing his story from humble beginnings, to working for TANK & PUTT magazine, and how up an downs all pay off.
He talked about how his hard work, contacts and networks, got him to where he wanted to be, and with years of applying Burberry approached him to join the team. He talked about Burberrys biggest acheivemnets these recent years, such as being the first luxury brand on facebook, how he redesigned the logo, and how also what the experience as like during one of the biggest projects he had worked on, the Burberry Fashion show in Beijing in April 2011. There were videos, to show what work got put into it, with while informing on the experience and ho spectacular it was to be part of it. It was also interesting to hear how the brand was evolving and how it was keeping ahead of the game in trends, technology and attitude.
I felt truly inspired after the talk, knowing such a big based, high recognized brand is so grounded, and true to its roots. I have had a whole new look on what the brand is about, and have confidence in what I am aiming for in the future.

"we don't get a brief to do something, we just do it"

Graduate Questions:
"What do you look for?"
- focus, beliefs, enthusiastic and ambitious. To know the culture of the company, nd also able to be approachable, and prepared to take risks.
Position yourself on how you talk about your past and work, share creative ideas and skills that you want to develop. 

Friday, 6 December 2013

Get your knit out for the grunges!

Finally, winters coming, so bring out you're over sized knits and cotton socks! I have notcied, the trends for knits this year have been dramatic compared to last, with most stores experiementing with textures, colours, fabrics and prints. I must admit, I'd love to own near every knit I 'fall in love' with, but that is finacially impossible, so why not make a wish list? I feel the knits that have caught my eyes the most this coming up winter are the Fluffy, leather x wool & ad the mini crop top knits, all mostly seen in stores like Yayer.co.uk & Topshop.
The grunge style of knits, the baggy and the edgy are a one trend I am enthusastic about this winter, as it's all about layering of knits. Big names who trickled down this trend was big names such as Mark Fast with his 90's inspired bright colours and rough textures, with the cute crop.

Find my recommended knits and further more here at Yayer & Topshop

all jumpers above are topshop.co.uk

Saturday, 23 November 2013

Eyes of Horus Hits the UK - PLATFORM MAGAZINE POST

At last, woman in the UK get the chance to experience one of Australia’s biggest beauty brands, Eyes Of Horus. The brand is about making woman feel empowered, healthy, gorgeous, and glowing with affordable prices and high quality products. I mean who doesn’t want to feel ‘royal’ and flawless? Each product isn’t tested on animals; it’s also paraben-free and is filled with essential oils and natural waxes. Sounding good? The brand I feel will make a massive hit in the UK, along sides competitors such as Benefit makeup, which is also known for its skincare and high quality makeup.

The brand itself if about aiming they’re make-up and products to any age group, from teenage girls, to older woman. Founded by Holly Speirings, and her partner in crime, Amy Lenanne, who is also a make-up artist. They both teamed up with beauty retail expert and sisters Nicole Speirings & business entrepreneur Heather Speirings. Tapping into the UK is a huge benefit to the brand as there is a gap in the market for brands like this. Eyes of Horus have been recognized all around Australia and New Zealand with loyal customers, make-up artists & celebrity consumers. With a huge recognized positive reputation, the brand also contributes to international charities personal and finical.

Eyes Of Horus sell a variety of products, ranging from t-shirts, to mascaras, with 'Goddess Mascara' (RRP £17) being one it’s top. Known for it’s top quality products, other make-up pieces which sell big in the brand, are the 'Liquid Define' liquid eyeliner (RRP £13) & 'Goddess Pencil' eye pencil (RRP £13). Each product has it’s individual qualities, which makes the brand so desirable, such as non-smudging eye liner,, water-poof and lasts all day, (so no more re-touching!), fast drying liquid eyeliner & mascara filled with moringa oil, which is filled with vitamins and fatty acids, good for the lashes themselves. The brand is set to make a huge hit in the UK, and for myself, I am excited for it to hit the stores, are you?

Friday, 8 November 2013

They have finally came around!

Abercrombie & Fitch, the unfamous brand known for its controversial ideas of only 'good-looking', 'rich' and 'young' people purchasing and wearing there products. However if you are not one of these an you are seen wearing the brand, its known a crime. Personally, I feel they are very small minded, and for a market like today, with many competitors on the market such as Jack Wills, Fred Perry & Sol Cal, having this stuck up, picky attitude can affect sales, and also reputation & consumers. Fitch's CEO Mike Jeffries, clearly states in many interviews what they're ideal customer is. “We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that.”. Another point Fitch are known for creating ambush in the media was Jeffries stating that they will never donate they're clothes to 3rd world countries, as they don't want to create an 'image'.

Degrading enough for the average shopper? Personally it puts me off, even just to go in there, let alone purchase a garment. However, due to major falls in sales (30% last year), Fitch has had to set back, and become more open minded, so branch out there customer audience, to boost sales and create more of a positive reputation. It was only announced recently that they will start selling woman's garments above large, and also expanding with a shoe collection. The womans new larger collections will accompany larger, more boarder shapes, bringing more woman and girls into store. I feel this I a huge improvement to the brand, which should of been sorted ages ago, especially during its media ambush.


Tuesday, 5 November 2013

M&S can learn from Primark!

Primark has been up by 5%, shows last years statistics, with M&S down 1.5%. This video is a clear showing on what can be improved and how primark is doing so well in the market.

Monday, 4 November 2013

Sunday, 3 November 2013

Jeremy Scott Joins Moschino!

Jeremy Scott is known for it's 'cool kid' atittude, exploding colours and outragous patterns, and to hear that he's joined Moschino team makes me feel it was a right choice! Moschino is a well respected brand, who is also been famed for outs crazy, fun designs.
Starting in Fall 2014, Scott was be head designer of the french brand. I feel his creativity and chemistry between both brands visions, will bring alot more, and exciting new collections to be seen in the future.

"I was really excited. For me, one of the key elements of Moschino is humor. It’s one of the few houses that has humor, and it’s the same thing for me. Another one of the bonding elements is their written messages that express thoughts and twist ideas. We share an obsession with poking fun at fashion. Whimsy, also."

Sunday, 27 October 2013

Feminist Rampage at Paris Fashion Week: News Update

So during Fashion Week at Paris, as I like to keep up to date normally on trends, collections and street style, this year was with a little extra. I remember reading about this and it absolutely shocked me.
During Nina Riccis, s/s14 RTW collection, two feminist woman, topless, with the writing 'Fashion Dictaterror' and 'Model Don't Go To The Brothel', screaming and making a scene, ruining the fashion show it self. During this outrageous entrance, and they're managed to push-over and hurt Liverpool born model, Hollie-May Saker, who said 'I wish I pushed them off stage!'
The group left a blog post saying they wanted to 'sabotage and go against fashion and the show as they think it's 'one of the main outposts of the sex industry'.
The group who organised this ridiculous attack on the model, viewers and the show itself is Ukrainian feminist protest group that is based in both Kiev and Paris.

Personally, I think it's utterly disgusting. I respect woman who stand up for there gender and rights, however, I feel assaulting a model in the process is going against the reason why they are feminists, and is not only making a scene but giving the group a bad name. It's putting down woman and models in the fashion industry in the process, not standing up for them. Woman choose to work in fashion industry for the reason, to earn money, success for themselves, this doesn't deserve to be labelled, nor affecting the lives and health of others.

image from ibtimes

more stories on this post;

New Job, New Experiences!

Exciting times, and to think I thought I will be jobless here, but pushing further & enthusiastic, I finally have a lovely job, still in fashion retail. I guess having this job and one back home in Topshop gives me the best of both worlds eh? I'm an all day sales assistant on Wednesdays and occasional weekdays. Gives me the excuse to spend a bit more, explore my style and experiment while meeting new, inspirational people on the way! Chuffed!

Locations: A New Shop, Hockley, Nottingham
Images: google.co.uk


So we've been told to create our own little manifesto based around ourselves, took me a while but finally got there, hope you like!


Sunday, 13 October 2013

Tommy Ton

With Bill Cunningham making me feel inspired looking through his photo's, I wanted to look more into someone who is more modern, younger, with similar ideas and creativity. Known for taking remarkable street style photos at Sydney, London, Paris, and other fashion weeks around the whole, his work is highly respected in the fashion industry. His work is similar to Cunningham's due to the fact, not all of his images are still life, but show personality, daily life and movement. His photo's are strong in colour and style and are a modern take-on to Cunningham's timeless images.
Like many fashion journalists and photographers today, much is depended on the internet, where Ton himself posts his pictures on his blog (jak & jill), style.com & GQ.com.

Looking through his images, I like how everyone is natural, however looking comfortable and proud to be the clothing there in. The images don't just give me inspiration to do some street style photography in a similar style, but to also look out and capture outrageous outfits and style icons like he has chosen. His photo's are just as individual as each other, and it shows he likes the experiment with angles, and perspectives.
The style he spots, is edgy, experimental, making his images inspiring and outstanding of a wide audience of people in the fashion industry.

his blog is here